
© Copyright 2012 Caroline M. Pointer
Be Personal and Friendly When Blogging Genealogy
There's a lot of buzz online right now {mainly marketing buzz} about how important it is to be personal.
Especially on our blogs. And I wholeheartedly agree.
However, it's not a new concept. Far from it. Some salespeople learn rather quickly {At least the successful ones who stick around for the long haul} being personal with their current customers and their potential customers yields better results.
But why is that?
There's a lot of buzz online right now {mainly marketing buzz} about how important it is to be personal.
Especially on our blogs. And I wholeheartedly agree.
However, it's not a new concept. Far from it. Some salespeople learn rather quickly {At least the successful ones who stick around for the long haul} being personal with their current customers and their potential customers yields better results.
But why is that?