When we first start blogging our family history, there's a kind of pressure to blog...

every

single

day.

But? Is this really necessary?

What is SEO?
Search Engine Optimization {SEO} is an internet marketing strategy where a site author or blog author understands how a search engine lists websites {including blogs} in their search engine results page {also known as SERP} so they can increase traffic to their site or blog or both.

For example, a website {or blog} who wants to rank higher in the search engine, researches what criteria a search engine {like Google} uses to rank websites on a search results page. Many times, these criteria can include the following:

A better editorial calendar & blogging flow for family history bloggers.

When I previously introduced an editorial calendar for those blogging about genealogy, it was aimed towards those who are blogging for genealogy-related businesses reasons, for those who were blogging for genealogical societies, and for those who were blogging their family history {specifically Cousin Hunters}.

And that's a broad spectrum.

Too broad.

Now that I've refocused Blogging Genealogy.com on cousin hunting bloggers {or family history researchers}, it's time for a more specific editorial calendar and blogging workflow.

Several readers/bloggers have commented to me recently about how much they really like using the Blogger platform over the free hosted version of Wordpress for a variety of reasons [personal preference, really], but they really didn't care for the templates. And that they much preferred the minimalist designs that are more characteristically found on Wordpress blogs.

And I agree. I like the clean uncluttered looks of the minimalist designs. However, this hasn't always been the case. Sometimes my artistic side [Read: the one that enjoys creating designs in Photoshop Elements] takes over and I get this uncontrollable urge to redecorate my blog, changing everything.

However, on one such day, I stopped and thought about what I was actually doing. 

If you don't have a smartphone or if you have never tried to read a blog with your smartphone, you don't realize how hard [Read: nearly impossible] it is for your readers to actually read your blog posts.

According to the recent Pew Report on Mobile [Sept 2012] , more and more people are using smartphones to access the Internet.

And you might be thinking, "Well, Caroline, most people access my blog through an RSS reader like Google Reader and that's already optimized for mobile so why should I even bother with making sure my blog is optimized as well?"