Basically, Brian sarcastically points out that since content marketing [and I would add or extend it to marketing as a whole] is not dead, then you can say whatever you want about blogging, but duh, it's not dead. In my opinion, it's just hype to get folks to click through and read your blog post.
So. What does this mean to cousin hunters, family history bloggers, and genealogy bloggers?
Well, is storytelling dead?
And those cousins we attract to our blogs aren't dead either. I know because I get contacted all the time by new-to-me cousins [who are alive and I was contacted as recently as this past August] because of my personal family history blog, Family Stories.
Keep storytelling. Keep cousin hunting. Keep blogging.
The only thing dead about blogging is who we're blogging about. [Well, most of the time.]
Happy Storytelling, er, Blogging!